Expect plenty of earthtone paint jobs in the next few years...

 

BASF releases global automotive color trend report

Green, bronze, brown go beyond the silver trend; 'naturally cultivated' berry and copper tones ahead

SOUTHFIELD, MI, July 26, 2012 -- Designers from BASF Automotive Coatings have announced the results of its latest automotive color trend report. In the report, BASF color experts from North America, South America, Europe and Asia provide a forecast of the automotive colors of the future.

Results from this year's report show future colors will be "naturally cultivated" with nuanced berry and copper tones, along with natural colors such as brown, blue and green.

"Although popular staple colors such as silver, black and white make up approximately 50 to 80 percent of current production, there is a rich diversity of potential shades that is returning to the market," said Paul Czornij, Technical Manager for the BASF Color Excellence group. "The increasing inclination of society to celebrate beauty in earth tones and more traditional green and blue hues is the basis for this trend."

In recent years, the color green has not played much a role on the roads, yet in four to five years, the color is predicted to become more popular. Similarly, white, silver, and gray will gradually wane in popularity at the expense of more saturated colors like blues and browns.

"There are signs from automakers and consumers that the desire for more color on the roads is continuing. We will be tapping into further color spaces, such as bronzes and emeralds," says Mark Gutjahr, Head of Design for BASF in Europe. "The continued high value assigned to the notion of ecology may now again be signified by the color green."

New diversity
The topic of sustainability continues to be on the radar, attracting attention to not only the environment, but also the everyday world. Finding novel ways to use materials, simplify lifestyles and have a closer focus on daily experiences are the main inspirations for this trend.

"The innovation that arises from this mindset nurtures a stronger awareness for things great and small, which in turn raises social responsibility," said Czornij. "Colors are being developed that evoke this sense of purpose, stretching the aforementioned blue, green and browns into both strong and subtle tones."

Materials that can be experienced
Modern communication technologies are triggering huge changes. Setting the tone are phenomena such as the increasing "dematerialization" of technology. In the future, technology will be less tangible in a haptic sense, and instead will be increasingly more intuitive. For example, smart phones use a touch display instead of a keypad.

"We are observing new narrative and haptic qualities in many areas. Heavy substances, striking surfaces and expressive materials such as wood and stone create a stronger emotional connection to the world we live in. In the automotive world, this means that we can expect more intensive colors and bolder effects," said Corinna Sy, Designer at BASF Coatings Europe. "The new colors are expressive, but not blatant, like a good story."

With dark berries, intensive browns and coppers, along with radiant emeralds, BASF designers anticipate powerful color experiences on the roads.

Global team - China
Carmakers are working and thinking globally. For this reason, BASF's design team has a global presence, sounding out international trends without ignoring regional features or color trends. In order to acknowledge the increasing significance of the Chinese automotive industry, and specifically the local manufacturers, the designers have included special colors, such as various shades of gold, in their trend collection.

The colors developed for China demonstrate the ability of BASF's Design Team to utilize its colorant tools and paint technology to span the range of bold blues to elegant browns, golds and grays. This reflects to the local market and its evolution to more interest in colors as an expression of self. The vivid hues support these trends and are balanced with metallic effects that bring increased prominence to this growing segment.

Check out the all new next gen Forte!

 

(SEOUL) July 23, 2012 – Kia Motors will introduce the next generation Cerato compact sedan later this year in its home market of Korea under a new name – 'K3' (domestic market only). Also known as Forte in some countries, the Cerato was Kia's global best-seller in 2011 with more than 445,000 units delivered.

While creating the latest model Kia's designers and engineers focused on giving the all-new Cerato futuristic and dynamic styling, with a more spacious cabin.

After going on sale in Korea, the all-new Cerato sedan will appear at Kia dealerships in many overseas markets during the first quarter of 2013, to be followed by five-door hatchback and two-door coupe variants.

Kia Releases Name of new RWD Flagship (K9 in Korea)

 

Kia 'Quoris' flagship sedan promises premium driving convenience and innovative safety technologies

- New rear-wheel drive flagship to be named 'Quoris' for export markets
- Innovative driving assistance and active safety technologies
- Safety systems utilize radar, cameras and haptic technology

(SEOUL) July 18, 2012 – Kia's striking, rear-wheel drive, all-new flagship sedan will be called 'Quoris' when it goes on sale in overseas markets from the fourth quarter of 2012.

The new luxury model (known as 'K9' in the domestic market) went on sale in Korea in early May, and features a host of high-tech comfort and safety features, many of them never seen before on a Kia.

"Derived from the English words 'core' and 'quality', the name of our new flagship sedan hints at the attributes at the very heart of the vehicle," commented Thomas Oh, Kia's Executive Vice President & COO of the International Business Division. "The word 'Quoris' conveys solidity, luxury and high-technology, all resonating together as a chorus.

"Our decision to give this striking new sedan an unconventional name means it will stand out even further from the established crowd, driving Kia sales in what is a new segment of the global automotive market for Kia," adds Mr. Oh.

Innovative 'active' safety technologies

The Kia Quoris will feature an array of high-tech driving assistance and active safety features.

"Quoris adopts a number of intelligent safety technologies never before seen on a Kia, in order to deliver maximum driver comfort and safety," comments Chang-Ki Kang, Senior Vice President of Kia's Namyang R&D Center.

"The Quoris can cruise at a desired speed, maintain a pre-determined 'safe' distance from the vehicle in front, and even come to a complete stop if necessary. Quoris can also detect and warn the driver of approaching potential hazards using innovative audio, visual and haptic alerts.

"Our new flagship sedan possesses remarkable abilities to monitor and detect changing traffic conditions, and is constantly processing information, immediately deciding the right course of action and precisely executing vehicle movement controls as necessary," concludes Kang.

Advanced Smart Cruise Control (ASCC)

The Quoris employs Kia's first radar-based Advanced Smart Cruise Control (ASCC). Located in the right side of the front bumper, the radar system constantly monitors the road ahead, up to a range of 174 meters.

With ASCC activated, the Quoris monitors traffic conditions and speed in order to maintain a pre-determined safe distance from the vehicle ahead. The driver can easily adjust this distance by choosing from four options (52, 40, 32 or 25 meters at a speed of 90 km/h) using a button on the steering wheel.

The Quoris will also automatically come to a complete stop, if necessary. When the stop is less than three seconds and traffic ahead moves off, the Quoris automatically moves forward, resuming the journey. For a stop longer than three seconds, the driver has to manually restart the vehicle by pressing the accelerator or pushing the resume button.

Advanced Vehicle Safety Management (AVSM)

The ASCC is linked to the rest of the vehicle controls by the Quoris' Advanced Vehicle Safety Management (AVSM).

Integrating the control of various vehicle monitoring systems, including the Electronic Stability Control (ESC), seatbelt mechanisms and multiple warning systems, the AVSM can alert the driver, pre-pressurize the braking system and activate the Pre-Safe Belt (PSB) system, depending on the anticipated level of a collision risk.

Detecting a risk of a collision, AVSM warns the driver in three stages via a loud audible alarm, a visual warning on both the Head Up Display (HUD) and TFT LCD cluster and a haptic signal on the seatbelt.

Stage 1 At a low level of collision risk, a visual warning appears on the LCD cluster and HUD.

Stage 2 At a higher level of collision risk, in addition to the visual warning, an audio warning signal is sent out and the haptic seatbelt is activated via an electric motor, sending strong vibrations through the driver's seatbelt.

Stage 3 When a collision is imminent, the AVSM automatically applies the brakes to reduce the impact speed. The electric motor and pre-tensioners of the PSB system are also activated to retract the seatbelt and hold occupants closer to their seats, ensuring maximum occupant protection and minimizing abrasions caused by contact with the airbags.

Class-leading Blind Spot Detection with Lane Change Assistance

The Blind Spot Detection (BSD) system for Quoris features two radar scanners located in each of the outer corners of the rear bumper. Each is capable of detecting objects up to 70 meters away from the rear, and four meters from each side.

Activated at vehicle speeds above 30 kph, BSD gives the driver a warning when a vehicle comes into the blind spot zone – an area approximately four meters wide along each side of the Quoris and extending more than six meters from the rear bumper.

Compared with sonic-based BSD systems, Quoris' radar-based BSD gives a longer detection range, which is also exploited by the Lane Change Assistance (LCA) system. LCA alerts the driver to vehicles approaching from the rear at high speeds from up to 70 meters away.

If the system also considers the speed of approach to be a potential hazard – specifically if it calculates that a collision would occur within 4.5 seconds if no avoiding action is taken – it will illuminate a warning triangle graphic in the left or right door mirror glass and activate a warning signal on the HUD. If the driver does not react to this visual 'alert', an audible warning is also sounded.

Both the BSD and LCA systems can be deactivated by the driver, if required.

Lane Departure Warning System

While radars boast a superior ability to detect objects at long distances, cameras are used in Quoris to recognize the shape of closer objects such as lane markings.

A forward-facing video camera is at the heart of the new sedan's Lane Departure Warning System (LDWS). It monitors the car's position in relation to lane markings and triggers a warning in case of unintended lane departures at speeds above 60 kph.

Around View Monitor system

Four cameras on each side of Quoris are used to create its class-leading Around View Monitor (AVM) system, which provides maximum convenience and safety during parking and low-speed maneuvering.

Unlike the majority of competitors' AVM systems with a field-of-view of less than a 270-degrees, the Quoris' system offers a true 360-degree all-around view in eight different viewing modes, displayed on the Audio Video Navigation (AVN) monitor.

Continuously synthesizing images from four cameras, the AVM provides a virtual 'top' view in motion, so the driver can easily have a full grasp of all his or her surroundings, maximizing safety for the car occupants as well as pedestrians. The AVM system automatically deactivates at speeds above 20 km/h.

The Batmobile Documentary feat. Chris Nolan, Tim Burton, Christian Bale and more!

For many of us the fascination with cars began with the Batmobile. Check out the trailer for the upcoming documentary featuring all of the Batmobile models in all of their glory. Which version is your favorite?

A new documentary is setting out to discern exactly where Batman gets his wonderful toys – more specifically, the Batmobile. The film will feature interviews with notable Batman movie directors including Chris Nolan, Joel Schumacher and Tim Burton, as well as actors like Christian Bale and even Adam West. From the looks of things, the documentary delves into every aspect of the Batmobile's evolution, from the early comics to the animated series and everything in between. With plenty of in-movie footage and words from stunt drivers and creators like George Barris, this looks to be the final word on epic transportation in Gotham City.

Visitors to this year's Comic-Con were treated to a special preview of the film, though the rest of us will have to wait until the holiday season to get a hold of either the digital download or a Blu-ray copy

 

Kia K9 Caught in California

The new Kia flagship sedan, the K9, which is currently only available in Korea was caught by the camera in Cali! What a beautiful car.

See the full gallery on Posterous

Come in and check out the Optima Hybrid

We have a great selection of Kia Optimas including the Hybrid model. Click HERE to visit to check them out!

Kia Mini-Minivan Spotted Testing in Michigan; Return of the Rondo?

 

Are mini-minivans on their way back in the U.S.? If the Kia prototype shown above is any indication, the answer is yes.

Spotted testing near Ann Arbor, Michigan, our sister publication found this tall-roof, seven-passenger van believed to be the next generation of the Kia Carens, known to you and me in the U.S. as the Kia Rondo. Or, if you heard the incessant radio commercials in the Greater Pittsburgh area in 2010, you know it as the “rockin’ Rondo.”

Last sold in the U.S. as a 2010 model, the Rondo was here for four model years before being discontinued amid slowing sales and a drive for a refocused brand image. Kia continued selling the Carens overseas, and now the time has come to give it a clean-sheet redesign.

Likely built off the same chassis as the European-market Kia Cee’d, which itself is based on the 2013 Hyundai Elantra GT hatchback, the future mini-minivan will likely carry the same formula as the current one—compact dimensions and seven-passenger seating. It will slot below the larger, next-generation Kia Sedona minivan, which is anticipated to debut for the 2014 model year.

Seeing the Kia Rondo replacement in the U.S. is no guarantee that it’ll be sold in the U.S. when it reaches production, as many foreign automakers test cars away from the markets where they will be sold. But seeing as the lineup of mini-minivans and small wagons is filling out here, with the Mazda5 and Toyota Prius v on sale already and the Ford C-Max coming for the 2013 model year, we wouldn’t bet against Kia re-entering our market with its redesigned small people hauler.

KIA MOTORS' RANGE-TOPPING OPTIMA SX LIMITED ARRIVES IN DEALERSHIPS

 

Fastest-Growing Automotive Brand in the U.S.1 Moves Upscale by Adding Premium Features and Materials to Critically Acclaimed Midsize Sedan

2013 Optima Limited builds on the foundation of Kia's award-winning, turbocharged Optima SX with enhanced appearance, technology, convenience and performance features

The top-tier Limited strengthens Optima's value proposition as the full Optima line provides exceptional residual values

IRVINE, Calif., July 2, 2012 - The 2013 Kia Optima SX Limited (SXL), which is the new top-tier trim level of the ultra-popular midsize Optima sedan line, is now arriving in dealerships with an MSRP under $35,000. First introduced at the 2012 Chicago Auto Show, the upscale Optima Limited went into production at Kia's U.S. manufacturing plant in West Point, Georgia* in early-June and builds on the Optima SX's existing foundation of class-leading horsepower and fuel efficiency while adding a number of exclusive design and feature upgrades, including: 18-inch chrome wheels, red brake calipers, LED lighting and exterior brightwork. Within, the SXL boasts high-grade Nappa leather seating trim, rich wood grain accents and an electronic parking brake, which is exclusive to this trim level.

Top-of the-line Kia Optima SX Limited is now available with a host of premium features and materials

"With the arrival of the Optima SXL, the Kia brand propels itself into a more premium class, which is something consumers have told us they want to see when they walk into our showrooms," said Tom Loveless, executive vice president of sales, KMA. "This Optima shows buyers that value and upscale character need not be mutually exclusive. For this reason, the SXL stands apart from traditional competitors in the midsize segment."

The SXL trim arrives on the heels of the Optima's record-breaking sales success and exceptional residual value from Automotive Leasing Guide (ALG), the industry benchmark for residual values and a leading provider of data and consulting services to the automotive industry. Contrary to conventional industry residual value trends, the Optima's residual values improved for MY12 and again for MY13 following its launch as a 2011 model. Specifically, the Optima SX trim's notable rating of 57-percent of original manufacturer's suggested retail price (MSRP) for 24 months of ownership is a full 10 points higher than the previous year.

The Optima SXL is based on the fully loaded turbocharged Optima SX, which Edmunds' Inside Line hailed as an "Editors' Most Wanted℠" mid-sized sedan. Including destination and handling, the manufacturer's suggested retail price for the Optima SXL is $35,275. Offered exclusively in Ebony Black, Snow White Pearl and Titanium Metallic exterior colors, the Optima SXL features many luxury details, including LED daytime running lights, chrome-accented rear spoiler and lower door sills, and wood interior trim. Standout red brake calipers can be seen through the Optima SXL's uniquely designed chrome 18-inch wheels while the 2.0-liter turbo GDI engine delivers class-leading 274 horsepower5 and achieves 22/34 mpg (city/hwy).

Inside the cabin, high-grade black or white Nappa leather adorns the seats, door panels, center console armrest and center fascia trim for a premium feel. Wood accents can be found on the steering wheel, interior door trim and shift knob, and a black tricot fabric lends a premium feel to the headliner, sun visor, and A, B and C pillars. The Optima SXL also boasts an electronic parking brake, which is offered exclusively on this uplevel trim. A first-aid kit and cloth door weather strip round out the SXL package.

Top-of the-line Kia Optima SX Limited is now available with a host of premium features and materials

Like every Optima, the SXL projects a refined, performance-oriented aesthetic with a sleek silhouette, aggressive stance and sculpted elements that embodies the styling language chief design officer Peter Schreyer has created for the brand. Every 2013 Optima comes well equipped with a generous roster of standard features, and the Optima SXL builds on the technology, performance and convenience features found on the Optima SX, including: unique front and rear lower bumper design, sport-tuned suspension, HID headlamps, Supervision™ meter cluster with LCD display, steering wheel paddle shifters, metal pedals, illuminated door scuff plates, panoramic sunroof, eight-way power adjustable driver's seat with memory, four-way power front passenger's seat, heated/cooled front seats, heated rear seats, navigation system with back-up camera and SiriusXM Traffic™ and Infinity® audio system and speakers.

Kia's Unprecedented Growth
Kia Motors is one of the world's fastest moving global automotive brands; from 2009-2011 Kia launched more new vehicles in the U.S. than any other automaker, and under the guidance of chief design officer Peter Schreyer earned a reputation as an industry leader in automotive styling. Kia Motors America's full line of fuel-efficient and fun-to-drive cars and CUVs has earned critical acclaim and dramatically increased consumer awareness, perception and consideration for the brand. In 2011, KMA recorded its 17th consecutive year of market share growth, thanks in part to the largest increase of any major brand in perceived quality9 and the industry's highest brand loyalty ranking10. Kia's U.S.-based manufacturing facility in West Point, Georgia – KMMG – is responsible for the creation of more than 10,000 plant and supplier jobs and builds two of the company's best-selling vehicles in the U.S. – the Sorento CUV and Optima midsize sedan. Kia's value and technology-laden lineup also includes the Sportage compact CUV, Soul urban passenger vehicle, Optima Hybrid, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, Rio and Rio 5-door sub-compacts and Sedona minivan.

Houston woman warns motorists of speed trap with sign, gets thrown in jail

 

This story is irritating on so many levels. It involves a dreaded police speed trap, a good samaritan warning motorists of the potential fine and a 12-hour stint in a Texas jail cell.

Houston-area resident Natalie Plummer, who was riding her bike on the way home from the grocery store, noticed that cops were pulling over speeders with what looked like a speed trap, so she decided to turn her bag into a make-shift warning sign. That sort of action seems to be covered by the Constitution, but Plummer was still arrested for allegedly standing in the street when there was a sidewalk present. For the record, Plummer tells KRTK that she never left the sidewalk, and she claims that the arresting offer threatened her with an arrest for obstructing justice, which is a felony offense.

KIA Motors Corporation : KIA NAMED BEST CAR MANUFACTURER BY WHICH?

 

KIA NAMED BEST CAR MANUFACTURER BY WHICH?

• Kia wins the title at its first attempt
• Which? Praise superb cars, value and market-leading seven year warranty
• Which? members rate Kia for satisfaction and reliability

Which? has named Kia as its Best car Manufacturer for 2012 in its annual awards, praising the company's "superb new range of cars" as well as the brand's excellent value for money and "industry-leading" seven year warranty.

Presenting the award, Which? Chief Executive, Peter Vicary-Smith said: "This is the first time Kia has made the short-list and to walk off with the title is a significant achievement."

He went on to praise Kia for being one of the top ranked brands in the 2012 Which? Car survey for both customer satisfaction and reliability. Kia beat off competition from BMW, Hyundai, Skoda and Toyota to take the prize.

Which? said in its commendation: "Kia's new Rio, Sorento and Picanto have all impressed in our Test Lab, while the new cee'd and Optima get the thumbs-up from our initial road tests. Compared to where it was just five years ago, we feel that Kia is the most improved car brand around."

Kia Motors (UK) Limited Managing Director Michael Cole said: "We are absolutely delighted to win this award - especially at the first attempt. It marks the culmination of several years of hard work by our designers, engineers and by our dealers who are as committed as we are to give our customers an outstanding buying and ownership experience. We see this as a great honour as Which? has a long history of championing the consumer and being remarkably thorough in its testing process."

Which? is the UK's biggest not-for-profit consumer organisation, now more than 50 years old, and has a strong record in recommending only thoroughly tested products to its more than one million subscriber base. It seeks to advise its subscribers and campaigns top improve safety and fairness.

2012 Kia Soul Ranked Highest in Initial Quality Study by J.D. Power and Associates

 

--Wildly Popular Urban Passenger Vehicle Earns Highest Honor in Compact Multi-Purpose Vehicle Segment - Soul captures segment award in annual study of vehicle owners after receiving significant enhancements for the 2012 model year - Quality gains by the fastest-growing car company in the U.S.[1] outpace the industry

 

 

 

IRVINE, Calif., June 20, 2012 /PRNewswire via COMTEX/ -- From breakthrough advertising to runaway sales success, the Kia Soul has made quite a splash since entering the marketplace in 2009, and today the J.D. Power and Associates 2012 Initial Quality Study (IQS) ranked the popular urban passenger vehicle highest in initial quality in the compact multi-purpose vehicle segment. The study captures feedback from owners after 90 days of purchase in two distinct categories: quality of design and quality of production. Refreshed for the 2012 model year, the Kia Soul was fine-tuned with a significant number of technological, powertrain and style enhancements, and consumers have responded with sales up more than 22 percent through the first five months of the year.

"Kia Motors is dedicated to building world-class, high quality vehicles, and the Soul's recognition in the automotive industry's authoritative study on quality is the latest example of Kia's maturity and momentum in the U.S. market," said B.M. Ahn, group president and CEO, Kia Motors America (KMA) and Kia Motors Manufacturing Georgia (KMMG). "The Soul signaled the beginning of Kia's design-led transformation when it launched in 2009, and it continues to be one of our most popular vehicles, attracting new consumers to the Kia brand with its eye-catching design and outstanding record of quality, dependability and reliability and playing a vital role in Kia becoming the fastest-growing automotive brand in the U.S."

In the study, the Kia Soul was honored as the highest-ranking model in the compact multi-purpose vehicle segment, while the Kia brand made significant advancements with gains that outpaced the industry average. The annual report includes 233 vehicle models and measures attributes across eight categories, including the driving experience, engine and transmission, and a broad range of quality problem symptoms reported by vehicle owners.

About the 2012 SoulRefreshed for the 2012 model year, the Kia Soul has been fine-tuned with a significant number of technological, powertrain and style enhancements. The 2012 Soul delivers class-leading horsepower[2] and significantly improved fuel efficiency of up to 35 miles per gallon (mpg)[3] on the highway. Kia Motors' hatchback remains a class-leading value[4] with the lowest starting price of its competitive set at $13,900 MSRP[5].

Kia's Unprecedented GrowthKia Motors is one of the world's fastest moving global automotive brands; from 2009-2011 Kia launched more new vehicles in the U.S. than any other automaker, and under the guidance of chief design officer Peter Schreyer earned a reputation as an industry leader in automotive styling. Kia Motors America's full line of fuel-efficient and fun-to-drive cars and CUVs has earned critical acclaim and dramatically increased consumer awareness, perception and consideration for the brand. In 2011, KMA recorded its 17th consecutive year of market share growth, thanks in part to the largest increase of any major brand in perceived quality[6] and the industry's highest brand loyalty ranking[7]. Kia's U.S.-based manufacturing facility in West Point, Georgia - KMMG - is responsible for the creation of more than 10,000 plant and supplier jobs and builds two of the company's best-selling vehicles in the U.S. - the Sorento CUV and Optima midsize sedan*. Kia's value and technology-laden lineup also includes the Sportage compact CUV, Soul urban passenger vehicle, Optima Hybrid, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, Rio and Rio 5-door sub-compacts and Sedona minivan.

About Kia Motors AmericaKia Motors America is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 755 dealers throughout the United States and serves as the "Official Automotive Partner" of the NBA and LPGA. In 2011, KMA recorded its best-ever annual sales total and became one of the fastest growing car companies in the U.S. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, advanced safety features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available at its website - www.kia.com . For media information, including photography, visit www.kiamedia.com .

* Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI Turbo are assembled in the United States from U.S. and globally sourced parts.

[1] Based on 5-year cumulative growth between 12-month retail sales for periods ending February 2007 and February 2012 of all U.S. automotive brands.

* Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI Turbo are assembled in the United States from U.S. and globally sourced parts.

[2] Class-leading 164 horsepower claim for available 2.0L MPI engine based on comparison of 2012 (and available 2013 compact wagons) as of May 2012.

[3] 2012 EPA fuel economy estimates are 27 mpg/city and 35 mpg/hwy with standard 1.6L GDI engine. Actual mileage will vary.

[4] Based on comparisons to 2012 competitors as May 2012.

[5] Starting price is manufacturer's suggested retail price (MSRP) for lowest trim level. MSRP excludes $750 destination and handling fee, title, taxes, license, options and dealer charges. Actual prices set by dealer and may vary.

[6] Source: Automotive Lease Guide Spring 2011 Perceived Quality Study.

[7] Source: Experian Automotive Q2 2011 market analysis.

SOURCE Kia Motors America

Copyright (C) 2012 PR Newswire. All rights reserved

People getting paid not to speed?

 

Parents know that sometimes the chance for reward is a more powerful child obedience method than the threat of penalty. "Clean your room or your grounded" can be less effective than, "Clean your room and we'll go get ice cream."

A recent National Highway Traffic Safety Administration study shows that when the stick is combined with the carrot, drivers behave much better. The study placed GPS trackers to measure speed in eight cars loaned to 50 different drivers for a week each. The drivers were told that, at the end of their week, if they kept their speed within the posted limits, they would be paid $25 each. Every time a driver went over the speed limit by five to eight mph, he would lose three cents. If the driver's speed exceeded nine or more ticks above the posted limit, he lost six cents.

If the drivers were caught speeding by the cops they got speeding tickets as usual.

Each time the car's ignition was switched off, drivers got a report showing how much their lead feet had reduced their rewards.

The results were promising, with one driver saying he had made a game out of trying to keep his $25. NHTSA officials involved in the study say insurance companies might be very interested in implementing the program for their customers.

"We found that the incentive system was incredibly effective in getting drivers to reduce their speeding," Ian Reagan, a traffic safety researcher at NHTSA tells NPR. "Egregious speed limit violations were almost eliminated – that's driving nine or more [miles per hour] over the speed limit."

From bikes to beautiful cars...come in and drive a new Kia today!

Kia K9 (Black) Photo Reel

The 2014 Kia Sorento Unveiled

See the full gallery on Posterous

Major improvements for upgraded Kia Sorento

- Fresh, new look exterior with LED lights and 19-inch alloy wheels
- Extensive range of new convenience and safety technologies

Frankfurt, 18 June, 2012 – Kia's hugely successful Sorento SUV will receive a host of significant improvements when the new upgraded model goes on sale later this year in most markets. Significant changes include a re-engineered bodyshell, enhanced powertrains for best-in-class fuel economy with lower emissions, improved ride, handling and refinement, additional convenience and safety features, plus a fresh, new look for the exterior.

"Since its introduction in 2009, the second-generation Kia Sorento has achieved more than 620,000 sales around the world. Today, it is manufactured in Korea and the US, attracting over 130,000 US customers last year to rank as the best-selling Kia model in the States for the second year in a row," commented Thomas Oh, Kia's Executive Vice President & COO of the International Busines Division. "We have given very careful attention to owners' feedback, and the upgraded Sorento is not just a comstic exercise but a major step forward for our popular SUV."

Kia's designers have created new headlamps with LED positioning lights, a new tailgate with LED rear combination lamps, new bumpers (front and rear) with vertical-axis fog lights and a larger area of body-color surface, and an expanded choice of wheels to include larger diameter (19-inch) alloys.

Inside the five or seven-seater cabin, there are more soft-touch surfaces plus a new LCD instrument cluster, new centre stack with 7-inch display screen, and a new console featuring a straight-gate selector with a leather-booted lever on automatic transmission models – reinforcing the vehicle's more luxurious character. Offered in black or beige cloth or leather, the interior can be bathed in natural light through a larger optional panoramic sunroof with no centre cross beam and a powered blind.

Kia Champ into the Arena

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The Optima sets a world record

Guinness World Record Title for Tightest Parallel Parking

 

For the fifth time in the past two years, the Guinness World Record title for the tightest parallel parking job has changed hands.

Previous titleholders include Ronny Wechselberger from Germany, who parked a VW Polo in a space measuring 26cm (10.24-inches) longer than that of his car, Zheng Da Zong from China, who did the same but with a gap of 24cm (9.45-inches) and Patrik Folco from Italy who broke the record at 22cm (8.66 in).

The latest record was achieved by Han Yue from China, who was able to neatly drift a MINI Cooper S into a space of just 15cm (5.91 in) longer than his vehicle during an attempt at the Beijing launch of a new special edition

KIA RACING'S PIRELLI WORLD CHALLENGE OPTIMAS HEAD TO BELLE ISLE FOR SIXTH ROUND SLUGFEST

 

Kia Racing heads for Detroit June 1-3 for round six of its debut season in the Pirelli World Challenge Championships (PWC), pitting two turbocharged Optimas against some serious hometown muscle. With his top-ten finish in Monterey (Calif.), Michael Galati, driver of the No. 36 Infinity Audio Optima, is currently fifth in the Grand Touring Sport (GTS) points battle while Kia Racing sits fourth in the manufacturers championship. Mark Wilkins, piloting the No.38 Infinity Audio Optima, has his eye on the first two rows of the starting grid at the Belle Isle (Mich.) street circuit located along the shores of the Detroit River.
Kia Racing's Infinity Audio Optimas seek third-straight podium finish in round five of the Pirelli World Challenge Championships at Mazda Raceway Laguna Seca. -->

The Kia Racing Optimas will need every ounce of the 22-pound diet they have undergone since Monterey – "Reward Weight" earned for podium finishes earlier in the season, which the team is now able to shed after finishing sixth and eighth in the last race – to compete with the Mustangs and Camaros on the tight temporary street circuit at Belle Isle. Located almost in the shadow of General Motors' global headquarters, and only minutes from Ford's world headquarters, the race is sure to draw a large (and potentially partisan) crowd. With that in mind, Kia Racing is approaching the weekend with cautious optimism.

"There is no doubt the fans will be behind their hometown heroes," said Galati, who lives in nearby Cleveland. "But we've surprised more than a few people in our debut season, and I feel the Optimas are up to the challenge this weekend." Galati will be working hard to score points in his bid for the 2012 driver's championship and attempting to fend off the challenge from Acura driver Nick Esayian, who is only eight points behind in the standing.

Mark Wilkins, following his Kia Racing debut in Monterey where he was quickly up to speed and turned in a solid performance, is anticipating a far different driving experience at Belle Isle. "Laguna Seca is about blind crests and wild elevation changes while Belle Isle is a street course and is by-nature quite flat," said Wilkins. "The Optimas should do quite well in this environment, but passing is always tough because the course is so tight."

Situated on a 982-acre island perched in the middle of the Detroit River, Belle Isle's street circuit was originally created for Championship Auto Racing Teams (CART) competition and has also hosted IndyCar and the American Le Mans Series (ALMS) off and on since 1992. Its straights nestle against the shoreline and help to create one of the faster tracks in the PWC series.

Round six of the PWC season at Belle Isle takes place June 3 at 3 p.m. ET. Check out live race status, photos and updates at www.facebook.com/kiaracing, and watch live streaming race coverage at world-challengetv.com. Race fans can also tune in for television coverage on the NBC Sports Network Saturday, July 7 at 5 p.m. ET. (Time and date subject to change. Check local listings).

Take a visual tour of the Kia Sportage

The Kia Sportage builds dramatically on the success of its predecessor. It has a raft of integral safety features, a sleek, aerodynamic body, fantastic specification, a superior quality cabin– and most significant of all – an industry-leading 7 year warranty

See the full gallery on Posterous

KIA MOTORS AMERICA WINS BRONZE "EFFIE" AT THE 2012 NORTH AMERICAN EFFIE AWARDS

 

"Not Your Average Slam Dunk" Spot Featuring Basketball Superstar Blake Griffin Was Key Element of Largest New Vehicle Launch Effort in Company History

Youthful and energetic brand lauded for iconic moment that changed perception and consideration of Kia

Fastest-Growing Car Company in the U.S.¹ engages basketball fans and dramatically increases consumer awareness through powerful sports marketing

IRVINE, Calif., May 24, 2012 - When Blake Griffin leaped over a Kia Optima to win the 2011 NBA Sprite^® Slam Dunk contest, footage of the dunk immediately went viral online and Kia Motors America (KMA) captured the historic moment with a 30-second ad spot that began airing less than 72 hours later. Yesterday, "Not Your Average Slam Dunk" received the Bronze Effie award in the "Single Impact Engagement" category at the 2012 North American Effie Awards ceremony in New York. The annual Effie Awards (short for effective) presented by Effie Worldwide, Inc., highlight the most effective marketing communications efforts in the U.S. each year.

Kia Racing's Infinity Audio Optimas seek third-straight podium finish in round five of the Pirelli World Challenge Championships at Mazda Raceway Laguna Seca. -->

In the midst of the largest new-vehicle launch in company history, Blake Griffin's slam dunk over a Kia Optima generated more than five million YouTube views, garnered 385 media placements and increased consumer purchase consideration by more than 20 percent, all within 48 hours of the dunk. Following the multifaceted Optima launch efforts and iconic slam dunk, significant increases in consumer awareness and perception of the Kia brand have led to record sales of the Optima midsize sedan as April marked the fifth consecutive month that the Optima was Kia's best-selling vehicle. The slam dunk also was the perfect catalyst for Kia, the Official Automotive Partner of the NBA, to connect with Blake Griffin, who is now a global ambassador for the Kia brand and is the only professional basketball player with a global marketing relationship with an automaker.

"The unprecedented stunt of having a basketball star dunk over the Optima not only electrified spectators and sports fans everywhere, but landed the Optima in the center of a social media conversation that grew exponentially from the moment the ball went through the hoop," said Michael Sprague, vice president, marketing & communications, KMA. "It is an honor to win the Bronze Effie for the slam dunk that broke all conventions and the ad spot that created lasting impressions of the Optima for sports fans and consumers alike."

In 2011, the Kia Soul marketing initiative earned the Gold Effie after taking home a Silver Effie in 2010.

About the 2012 Optima
The 2012 Kia Optima stands apart from the crowd with its head-turning design, fun-to-drive performance, modern amenities and long list of standard safety features. Kia's second U.S.-built* vehicle offers drivers cutting-edge technologies, including a standard eight-speaker Infinity^®2 audio system, HD Radio^™3, and Kia's UVO powered by Microsoft^®4 voice-activated infotainment and communications system with a starting MSRP of $19,500⁵.

Kia's Unprecedented Growth
Kia Motors is the one of the world's fastest moving global automotive brands; from 2009-2011 Kia launched more new vehicles in the U.S. than any other automaker, and under the guidance of chief design officer Peter Schreyer earned a reputation as an industry leader in automotive styling. Kia Motors America's full line of fuel-efficient and fun-to-drive cars and CUVs has earned critical acclaim and dramatically increased consumer awareness, perception and consideration for the brand. In 2011, KMA recorded its 17th consecutive year of market share growth, thanks in part to the largest increase of any major brand in perceived quality⁶ and the industry's highest brand loyalty ranking⁷. Kia's U.S.-based manufacturing facility in West Point, Georgia – KMMG – is responsible for the creation of more than 10,000 plant and supplier jobs and builds the company's two best-selling vehicles in the U.S. – the Sorento CUV and Optima midsize sedan*. Kia's value and technology-laden 2012 model year lineup also includes the Sportage compact CUV, Soul urban passenger vehicle, Optima Hybrid, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, Rio and Rio 5-door sub-compacts and Sedona minivan.

About Kia Motors America
Kia Motors America is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 755 dealers throughout the United States and serves as the Official Automotive Partner of the NBA and LPGA. In 2011, KMA recorded its best-ever annual sales total and became one of the fastest growing car companies in the U.S. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, advanced safety features and new technologies.

Newly Designed Sorento Caught on the 'Ring w/spyshots

 

Click HERE to check out our full line of new Kia's, schedule a test-drive, set-up a service appointment and arrange financing.

Last year, the Kia Sorento took the honor of being the best-selling vehicle in the Korean automaker's stable. That pace has slowed somewhat in 2012, as both the Soul and the Optima push past the CUV for sales dominance, but the company's engineers are already hard at work on the next Sorento facelift.

Our spy photographers spotted the heavily camouflaged version of the tweaked crossover prancing around the Nürburgring. This is the second time we've seen the machine out in open air. As you may recall, the Sorento was last spotted romping around in the snow along with a few friends, including an Audi Q5 and a Mercedes-Benz GLK.

With those kinds of benchmarks, there's a good possibility the next-generation Sorento will offer significant improvements in ride and interior refinement. Word has it the next revision will also bring along a fresh fascia, complete with LED headlights, as well as a freshened rear valance with LED treatments of its own.

Kia Rio, 2013: Versatile subcompact offers great fuel economy, value

 

The sub-compact segment in the United States is competitive, with every carmaker offering an entry as gas prices rise. But how does a manufacturer break from the pack and impress target buyers? Several dimensions standout - performance, ride quality, fuel economy, driving dynamics, options, styling, price. With the 2013 Kia Rio, the carmaker is concentrating on style, fuel economy, price and value.

Driving Impressions

Squeezing 138 HP and 123 lb-ft torque out of a 1.6L four cylinder engine with direct fuel injection, the Rio is competitive against the Ford Fiesta, Honda Fit and Chevy Sonic.

Sink your foot to the floor and the Rio does what's expected: a slow ramp-up of power. It won't win drag races, unless its against other subcompacts. The acceleration is decent, but not impressive.

Ride quality is decent, but not unexpected among current subcompacts. I renjoyed the steering feel of the Rio, which offers decent feedback and felt substantial but surprisingly not too light at highway speeds.

Styling

This is where Kia tries hard to stand out from the crowd, and I think it's the most styled offering in market segment. The Rio's lines are not as graceful as the Ford Fiesta, but it looks better than the Honda Fit, Toyota Yaris or Chevy Sonic. The details in the headlight units look expensive and designed, especially with the included LED daytime running lights.

Interior Comfort and Ergonomics

Interior space on the Rio is surprisingly accommodating. There's plenty of cabin room for a dirver and three passengers, plus gear, A fifth passenger can squeeze in, but it's best if it's a close friend.

Kia does a decent job with steering wheel-mounted controls useful and not overwhelming. The test vehicle was equipped with backup camera and touch screen entertainment center - luxury features for a subcompact. The seats are supportive.

Conclusion

Starting at $16,500, the Kia Rio is not the cheapest in its class, with the Ford Fiesta or a Toyota Yaris available for less. But the Rio is better equipped with rear disc brakes and a warranty. I also like the hill assist feature available with manual transmission. The 2012 Rio offers above average performance in its class and has a unique look that won't blend in in a parking lot. KIa has targeted a young driving audience with the Rio and it's differeniated itself in that regard.

Spacious cabin
Modern styling
Great 40+ Highway MPG for a non-hybrid
Good steering feel for a class in this class

Who will get to meet Christina Milan? A Geocache Challenge in the Kia Rio 5 door

Watch two teams compete to meet Christina Milian in a geocache challenge across Los Angeles in the 2012 Kia Rio 5-Door! The Bluetooth system and USB input jack help them to discover clues and unlock codes to find their way from The Griffith Park Merry-Go-Round, Amoeba Records, Rodeo Drive, Pink's Hot Dogs, and to the final destination - The Roosevelt Hotel!

The 8-Step Guide to the American Road Trip

Whether you hope to rediscover the back roads of your home state or retrace Route 66 all the way from Illinois to California, a successful road trip requires a mix of advance planning and flexibility while traveling. Here are eight steps to help you put together the perfect summer trip.

1.   The perfect vehicle

The perfect vehicle is essential to the perfect road trip and the choice all depends on the type of trip you will be taking. The choice could range from a fast 2-seater all the way to an RV. Either way you want something that will handle all your activities, keep you comfortable and last but not least get you where you’re going.

2. Choosing your travel partners

Choosing companions for your road trip adventure might be the most important decision you make. Remember, you'll be spending almost 24 hours a day, day after day, in close quarters together, so it's extremely important that everyone's personalities and interests mesh well.

3. Figuring out where to go

Brainstorming your itinerary is the fun part of trip planning, and you can do as much or as little of it as you like. "Some people just have a general idea about where they want to go and let their impulses drive them while others plan a general route and then improvise along the way," says Mercer.

You might start by studying maps or browsing guide books like Let's Go Road tripping USA. Or, there are countless online resources you can use to generate ideas:

• Find scenic roads around the country by visiting the website of the National Scenic Byways Program. The site covers 96 nationally designated scenic drives in the U.S. such as the Kancamagus Scenic Byway through the White Mountains of New Hampshire and the Big Sur Coast Highway along Route 1 in California. Detailed information is listed for each route including maps and directions, points of interest, and events happening nearby.
• Link to the official tourism websites of all 50 states through the Tourism Offices Worldwide Directory. State tourism sites include a wealth of information about state attractions, accommodations, events, weather, and more. Most also link to the visitors' bureaus of individual cities and regions within the state.
• Locate national parks by state or zip code using the interactive map on the National Park Service website. Each park has its own homepage where you'll find maps and information about activities, climate, and park services.
• Find obscure sites and landmarks in the U.S. through HamptonLandmarks.com, a site that allows you to search through a database of more than 1,000 U.S. landmarks by city, state, or category. The website also details sample road tours that combine visits to numerous sites such as the Diamonds in the Dust tour of baseball sites in the Midwest and the Smile and Say Big tour of photogenic landmarks in West.
• If you're really into visiting oddball attractions, you should also browse RoadSideAmerica.com, which lists more than 5,000 offbeat sites in the U.S. and Canada such as the "world's largest hairball" in Webster, SD, or "Prairie Dog Town" in Oakley, KS.
• Plan your itinerary around events and festivals happening around the country using WhatsOnWhen.com. Search by location, theme, keyword, or date to find reports on thousands of notable events.
• Read instructive and inspirational articles about road tripping on RoadTripAmerica.com. The site also has a forum where you can post questions and ask for suggestions.

Planning is helpful, but don't get carried away scheduling every moment of your trip. Part of the fun of road tripping is the serendipity of stumbling upon unexpected sites or interesting people.

4. Planning the route

If you prefer to let the road take you where it will, you can skip this part. But if you'd rather know where you're going in advance, there are several online tools you can use to map your route. Keep in mind, however, that no online planning tool is perfect and none are completely comprehensive or fully up to date, so bring along a separate road atlas and guide book.

Mark Sedenquist, the publisher and managing editor of RoadTripAmerica.com, recommends TripKing, a free planning tool that can be found on RV.com and several other sites. This tool can help you plan your trip hour-by-hour, allowing you to not only map out a route but also find restaurants, lodging, attractions, and other points of interest along the way.

Megan Edwards, the president and editor of RoadTripAmerica.com, also suggests a similar free planning tool, TravMatrix. "What makes this tool interesting is the amount of customized information a road tripper can gather about the availability of certain travel service amenities along a particular Interstate highway," says Edwards. "For example, it is easy to get a list of all of the hot tubs along a certain stretch of highway."

5. Finding cheap accommodations and dining

If you have friends or relatives who live in interesting places, a road trip is the perfect way to visit them. Not only will you fulfill those long-time promises to visit, you'll also cut down on lodging and food costs and have access to a free tour guide.

If you can't stay with friends, try mixing camping with occasional stays in hotels when you feel the need to clean up. For camping, Mercer suggests staying in official campgrounds rather than at rest stops or other locations. You can find and reserve camp sites in 44 states through ReserveAmerica, but to find out all the options, you may need to consult a guide book or ask around at a local gas station or visitors' center.

Find affordable hotels on your route by using a guidebook or a hotel-booking site like PlacesToStay.com or Orbitz. It never hurts to try calling the hotel directly to see if lower prices are available. You can also try looking for hostels on HostelWorld.com, but keep in mind that many U.S. hostels require an international passport.

One of the best parts of a road-trip is experiencing what the entire nation has to offer for food. This is your chance to hit up all those places you have seen on Diners, Drive-ins and Dives.

The cheapest way to eat is to stop at grocery stores and stock up on bottled drinks, sandwich fixings, and other snacks. You can always stop at fast-food chains, but you're on the road to experience new things. So, try to fit in some meals at local diners, farmer's markets, and the occasional restaurant.

6. Keeping gas costs under control

Gas may be your biggest expense, but there a few things you can do to reduce costs. Here are some ideas:

• Bring one or more friends along to split the costs.
• Choose a fuel-economy car over a gas-guzzler if you have a choice.
• Fill your gas tank and drive during the cooler parts of the day when fuel consumption is less, suggests Edwards.
• Find the lowest fuel price in any area of the U.S. or Canada using RoadTripAmerica.com's Fuel Cost Calculator. "[The calculator] allows road trippers to obtain fuel costs when comparing different types of vehicles, fuel efficiencies, and miles traveled," says Sedenquist.

7. Keep safe and happy on the road

Problems and tempers are bound to arise at some point along your trip, but keeping cool and being prepared can help minimize the trouble. To keep peace between yourself and your travel mates, Mercer says to not get too ambitious with your itinerary and to schedule time outside the car every day. Flexibility and the ability to compromise also go a long way. "Sometimes you get stuck in places unexpectedly and you have to leave yourself time to stop and enjoy where you are," says Mercer.

It's also important to treat your car well and be prepared for roadside emergencies. Keep an extra set of keys and carry basic repair tools, plus a safety kit with flares and extra water, says Mercer. Before traveling, you should also make sure your car insurance is up to date and look into roadside assistance services like AAA. Reading up about car maintenance and repair is helpful too.

8. Documenting your journey

Documenting your trip through journaling and photography is now easier than ever with digital cameras and travel blogs. Several free online travel blogs allow you to write journal entries, upload photographs, map your route, and keep in touch with friends and family as you travel. Before you hit the road, set up your personal travel blog on a site like TravelPod and TravelBlog and then write entries as you travel. Both sites automatically send e-mail notification to your friends and family when you update the blog.

Or, you can keep a written journal on the trip and then put together a scrapbook with photos when you get home. Include ticket stubs, maps, postcards, addresses of new friends, and other memorabilia from you trip. With a scrapbook, you'll have a tangible way to recall your epic adventure for years to come.

Would you buy a Turbo-Diesel Optima?

 

After the website Efficient Automobile wrote about the possibility of Kia offering a diesel-powered Optima here in the United States, the automaker took things a step further, addressing this on its Facebook page. Kia's North American public relations team asks its loyal followers, "Would you drive a diesel?" And from what we can tell after a quick scan of the comments, the positive certainly seem to outweigh the negatives.

In Europe, the Optima is available with a 1.7-liter turbo-diesel four, good for 134 horsepower and 239 pound-feet of torque. The decidedly vague story from Efficient Automobile also states that the diesel Optima shares many of the visual upgrades that we have on the U.S.-spec Optima Hybrid, including a lowered ride height and special wheels.

We have yet to meet a single member of the automotive press who wouldn't drive a diesel. Kia has a test group of millions on Facebook and they are correctly using social media in order to test the waters.